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  • Posted By : youZingit
  • Total Awards : 4
  • Awards List: $200.00, $100.00, $100.00, $100.00
  • Date Posted : 03/01/2013
  • Closing Date : 04/30/2013

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Must first select an Idea to view


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  • Status: Expired

Help youZingit Attract College Students - $1,000 USD Total Compensation

This request is to help youZingit promote our website to college students. Come up with original ideas to help us create engagement and awareness among college and university students.

College Students Marketing Strategy

Youzingit must engage in creative and meaningful ways of capturing the attention of college students. This should be done with a marketing mix which involves sponsoring, technology and content.


Full Description

Youzingit must engage in creative and meaningful ways of capturing the attention of college students. Aside from the obvious ways of using social media and traditional advertising, Youzingit can sponsor a meaningful cause at college campuses. This cause can be a campus development project such as the building of a new facility or a social program being undertaken by the campus itself or co-curricular clubs. Youzingit can also sponsor social events that colleges are hosting such as parties and concerts as well as spring break events and locations. Sponsor banners/posters at these events will spark the interest of the many college students that often attend to de-stress and have a good time. Youzingit mobile site or mobile application would also be an asset to the business seeing that over 50% of college students now owns a smartphone. Students would also be able to easily access the site or application at sponsored social events. In addition to social media sites such as Facebook, Youzingit can also advertise in college magazines around the country; whether printed or online such as collegemagazine.com. A simple psychological strategy that the site should take into consideration in order to appeal to college students is the content. The request for ideas should be engaging to the young mind; interesting yet stimulating. Partnering with businesses/companies that are appealing and/or popular among college students and young people in general in the request for ideas will also be a wise move for Youzingit. With college being a community, word of mouth is a strong marketing tool that will be used as friends and classmates share this stimulating and easy way of making money on the side. Youzingit must continuously analyze and adapt to this fast moving demographic in order to capture their attention and keep up with them.

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